Consumer Generated Content - Social Media

How Consumer Generated Content Works?

Internet advertising was in the 90s and that was the moment that launched the career of interactive marketing. The network has developed many useful tools for dialogue with businesses and consumers. But what is the actual value for the communication of the company? Podcasts, blogs, online social networking, avatars, consumer generated content ... not just keywords. Also setting up channels of discussion with the potential client or consumer. The development of the Internet as well as its potential for access to information is dominated by the increasing potential for interactivity between individuals, or between them and the institutions and companies, it has become a platform for participation and interaction.

The consumer doesn't just look, but now also speaks and participates, organizes with other people, "co-created" and wants to be taken into account. The company can not simply direct their communication to individual customers, but whose effects on complex networks of communication have yet to be finished studying. In the participatory network, the consumer purchases a new power and meaning.

The potential of new media

The peculiar featuresof new media is the scope and interactivity. If before the marketer had to decide on one or another factor when choosing a medium today he/she can achieve both goals in a single channel. Interactivity is the foundation of the individualization of current communication strategies and allows for a direct dialogue with customers like never before. This is not only important for the company, but also allows the customer to articulate their participation and presence to the company.

The CGR (consumer generated content), blogs, podcasts, videos and photos uploaded to networks of companies also offer a huge database of customer insights, mainly to deepen its knowledge of the perceptions and view of the target consumers. Furthermore, the possibilities for the CRM or for the collaborative development of products this still has to be explored, although there have been experiments like the design of the latest Fiat 500, the Virtual Business Center of IBM in Second Life or virtual assistants.

Understanding the power of consumer generated conent can potentially enhance your business dramatically. Create a website that gives people what they are looking for and more. Remember, content is king.

Take a peek at some social media marketing methods.

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