Small Business SEO - Internet Marketing

Learn how to use SEO Small Business and Web Design Statregies to Improve Your Ranking.

The transformation of negotiations because of the Internet has drastically changed the way people interact and communicate, this change has dramatically affected the way business is conducted worldwide which altered the way consumers purchase their products (Business to Business - Business to Consumer). 10 years ago, businesses would use convetional methods to approach its consumers through conventions, advertisements in magazines, newspapers, radio, television or any other traditional method of marketing.

Today, the consumer starts their shopping experience on the internet, specifically in search engines like Google. Yahoo, Bing. One way to help your business remain competitive is to leverage the power of the Internet to reach consumers more effectively with a lower long term investments.

Your business must:

• Send targeted traffic to your landing pages.
• Capture visitors as leads.
• Convert those prospects into clients.
• Analyze the operations of your web sites for better optimization of your online marketing campaigns.

The Internet dramatically changed the dynamics of the business world, creating a need to change the "Traditional Marketing Strategies" to "Marketing Dynamic Techniques.

Traditional Marketing Strategies

With traditional marketing strategies you are trying to reach a rather broad audience with the hope that a percentage (usually 1-3%) opt in, call and respond. Now, if we look at this another way, 97% of your marketing efforts are being wasted.

Traditional Maketing Strategies include:

1. Telemarketing
2. Conventions
3. Seminars
4. Advertisements in newspapers and magazines
5. Direct mail campaigns.

Dynamic Marketing Strategies 

The way in which consumers buy has changed drastically - people are much more in control of the type of information they receive and how they want to receive it. Understanding how seo for small businesses can help is crucial. The Internet and the emergence of sites like Google, Yahoo, Bing, Market America, Digg and Del.icio.us has changed the dynamics of how people buy their products. Consumers today are in position to acquire information of a particular product from different shops without interacting with your company directly. When the consumer makes contact with your company or business the customer is much more advanced in the process of the sale.

Here are some important dynamic techniques of marketing:

1. Optimizing your website for search engines (SEO).
2. Pay Per Click (PPC).
3. Blogging.
4. Optimized landing pages.
5. Conversion tools.
6. More sophisticated analytical tools.
7. Viral Marketing. (Video, Social Media . i.e. Youtube, Twitter, Facebook)

The Golden Triangle of Google

This page of Google results in Infrared shows areas where consumers see and do click foremost, what you see here is a phenomenon called "Golden Triangle" in Google search results pages. Consumers will first focus on the organic results that are within the triangle in the upper left corner of the screen. You have to position your website as close as possible to "The Golden Triangle" - The first results are organic traffic to your page.

Organic Search vs.. Paid

There are two types of search results, paid and organic or natural. Paid search results are those that require fees from the search engine to list your ads with particular keywords better known these days as Pay per Click or PPC, which requires a payment for each click when consumers see your ad. The price increases depending on how much competition the keyword you select has, Google Adwords is one of these forms of paid search results.

Organic results are gathered by the robots or spiders of search engines depending on the relevance for search terms, this relevance is calculated by the following criteria: number of pages with links to your page (backlinks) and the matching of keywords in your document. It is much more valuable for your business to be listed in the first few organic results than PPC ads. Below are some benefits of being listed in organic results:

• No cost - organic results are listed based on the relevancy of your website according to your keywords and quality of its text.
• Get more traffic - most consumers do click on organic results rather than the paid.
• Get traffic of people with a higher education - research conducted previously indicate that those who do click on organic results have a higher educational level.
• Makes positioning and traffic to your page more durable - search engines record their history of their positions, this will help in the future, to reassess its position a couple of times a month.

Lear more about SEO Web Design to enhance your web rankings.